Going the distance, going for good!
This project was the start of an annual event created by Stoneridge Software and our task was to come up with a registration gift that would encourage people to get involved. Settling on a super soft, dri-fit fabric with full sublimation was the obvious answer here :) The client had a great idea to add a printable PDF of a “race bib” to the registration package. Since this event was virtual, each registrant was emailed the race bib image so they could promote their participation on social. After the registration closed, each person was mailed a shirt and insert card that had a recap of the event details. Over $3,000 was collected in donations and after a Stoneridge Software match on that, the total contribution was over $6,000!
Brandfolk helped with design, printing and mailing of the gifts but we were very thankful of the initiative taken by Stoneridge Software to kick off this annual event. It was definitely a feel good project to work on during the fall of 2020. National Center for Women & Information Technology and UCodeGirl were the benefactors of the contributions raised by Stoneridge Software.
