The Gift Giving Season Is Here!
Winter is just around the corner! That means it's time to start planning gifts for yourcustomers and/or employees. There are several benefits to planning ahead, especially forbusy business owners. If you are a new business or new to purchasing company gifts, hereare a few points you should consider before you start making purchases or wrapping gifts!
Why Should Companies Give Gifts?
Gift-giving is totally appropriate for businesses of all sizes and industries. It's a fun andvaluable opportunity to show your employees and/or loyal customers that you care. It'salso an effective way of distinguishing yourself from your competition, reinforcing yourvision as a company, and bringing your team closer together.Whether or not you take advantage of these opportunities will depend on how youapproach gift-giving for your unique business. For example, many companies choose togive branded merchandise as gifts. This is a great way of creating a tangible gift experiencethat benefits both your business and the receiver.
The Best Gift-Giving Tips for Companies
If you've decided that end of year gift-giving is right for your company but aren't surewhere to begin, use these tips to start planning with confidence: 1. Make a List of Recipients: The first step of gift-giving is to make a list of recipients. Thislist should reflect who you appreciate, who you hope to build a better working relationshipwith, and who you just want to cheer up!2. Establish a Purpose: Why are you giving this person a gift? Is it to show gratitude,appreciation, or care? Is it to show that you'd like to collaborate or work together more inthe new year? Having these details straightened out will help you pick the appropriate giftfor each person.3. Be Considerate: 2020 has been a difficult year for everyone. You may want to alter yourgift-giving strategy if your employees have been working from home and your customershaven't been able to see you in person. Giving gifts that can't be taken advantage of due tosocial distancing, for example, would be a poor idea.4. Personalize with Special Packaging: Special packaging is a great way to add athoughtful, personalized touch to each individual gift. This is especially important if you optfor branded gifts, which can sometimes seem impersonal if you don't make the effort tocustomize their presentation. Be different!5. Create a Delivery Plan: Think ahead about how you're going to deliver these gifts. Thelast thing you want is for them to be left on a shelf because you didn’t have the properdelivery plan scheduled. Take into account social distancing, people's addresses, and yourown schedule during the busier winter months. Don't forget to follow up to make sureeveryone's received their gifts!With these five tips, you'll have no problem creating a gift-giving plan that represents yourbusiness well while showing your employees and/or customers how much you appreciatethem.